Market and Customers - Apple Essay Example | Topics and Well Written Essays - 2250 words

Market and Customers - Apple - Essay ExampleApple therefore has appropriate products for different market segments and is target yet other unusual market segments. Among the unique segments is corporate organization. Apple strives to sell its products in bulk to particular corporate organizations, results of effective market researches that influence the advantageousness of the comp some(prenominal).Apples target customers are individuals with high purchasing power since they are either within or above the middle class in the different economies. The item that the company targets corporate organization has thus expanded the companys market share. This increases the companys profitability. However, the companys target market requires special features in the products they purchase. Key among such features is the quality of the product this explains Apples commitment to the quality of its products.As an element of the marketing mix, price is a implicit in(p) feature that influences the profitability of a product in the market. In setting the price of a product, the company considers numerous features of the product, the cost of manufacture and the cost of doing worry thereby arriving at a cost that will enhance the companys profitability. in determining the price of its product, Apple just as any other manufacture considers the numerous features discussed above thereby retiling its products at market friendly rates in order to not only sustain the profitability of the company but to also enhance the marketability of the product. In order to maximize its profitability, the company can reduce the quality of its products while increasing the price of the product. sequence such may increase the companys profits, it will likely lower the companys profitability.In order to minimize the cost of doing descent Apple must embrace the use of technology and rely on e-commerce in overcoming some of the demographic factors that deter the success of trade. The internet