Google, decribe organization's approach to leading, planning and Essay

Google, decribe organization's approach to leading, planning and controlling, is it right do I haveany recommended changes - Essay Example o overcome as well with fears that Google could possibly become a monopoly which could ultimately lead to the demise of such an influential corporation. Google Inc. is a global technology leader focused on improving the ways people connect with information. Google maintains an index of websites and other content which allows anyone with an internet connection to access this information freely. Their revenues are over 16 billion per year and they employ over 16,000 people. Their growth in revenue each year is mainly due to an increase in advertising revenues for Google web sites and as well as their network. They are one of the largest companies in America based on their market share value. The influence of this company was exemplified when â€Å"Google† was added to the Merriam Webster Collegiate Dictionary in 2006. According to Webster it is defined as the way â€Å"to use the Google search engine to obtain information on the internet†. [1] The development of Google’s search engine technology began in January 1996 in a garage. Stanford University’s computer science graduate students Larry Page and Sergey Brin got together to develop a new search engine technology. They named their new product â€Å"Backrub† because of its ability to rate websites. This was done when viewing the number of reverences by examining the number of back links pointing to the web sites. This was a new way to rate web sites. The competitors had a way to assess the revelency of web sites to a particular search query based on counting metatags or â€Å"key words† included in web sites. By 1997 â€Å"Backrub† had a number of followers in the internet world in the Silicon Valley. One of these followers was Yahoo co-founder, David Filo. In 1998 David Filo convinced Larry Page and Sergey Brin to leave Stanford Graduate School and focus full time on making their search technology the basis of a new internet company. Backrub was renamed Google, or Googol, which is a mathematical term that