Mitsubishi Elevators

1.EXECUTIVE SUMMARY This three year tradeing plan for Mitsubishi pot has been created by Villa College Students mart Research Association. This marketing plan was conducted to pronounce the feasibility to throw in the Mitsubishi elevators to the Maldivian market. Although a competitive crossroad is presently in the market, in that location is opportunity for the Mitsubishi elevators to put over into the market. The reasons being that the fanny market has a demand for more than advanced spirited tech and prestigious products, the construction assiduity is currently booming, there be uncertainties regarding the efficiency and the reliability of the competitors products and the coarse is targeting to become a carbon indifferent(p) country by 2020. The Marketing mix was determined found on the look for of the market. Accordingly, the product strategy is to inform the market of the advantages of Mitsubishi elevators and to label and crime syndicate the product in a exampler friendly manner, the smirch strategy is to distribute the product with an exclusive distributor, the price strategy is to use price paring and the promotional strategies includes the use of advertising, public relations and discount offers. Therefore, this is the punctilious clipping to accede the Mitsubishi elevators to Maldivian market.

2.INTRODUCTION This marketing plan was conducted by Villa College Students Market Research Association, for the Mitsubishi Corporation, Japan. The aim of this marketing plan is to provide entropy and strategies to Mitsubish i Corporation, to facilitate them to introdu! ce Mitsubishi elevators to the Maldivian market. However, there were limitations in conducting the market enquiry. Firstly, since we are students we do non have sufficient funds to conduct ancient research and collect primary data. Therefore, this research was completed ground on the secondary data that was available. The next limitation was the limited time period that was...If you want to get a exuberant essay, consecrate it on our website: BestEssayCheap.com

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