Apex Chemical Case

Study peak is a medium sized chemic manufacturer with $60 million in annual gross sales. It has genuine both chemical compounds and due to limited resources, it is only capable to beget one of these harvest-times to trade. There is currently a disparity among heydays management regarding which product launch would be break in for the comp whatever. A-115 is a new electrolysis agent and its $10 million market place is stable. Its purpose is to precipitate a synergistic reaction in silver electrolysis and it performs better than any other product on the market. It is considered a technological breakthrough by efflorescence and would be perceived as a winner by customers in the market. The only competitor currently in the market is Hamfield who boasts a 95% satisfaction roam with its product, a fact that was corroborate by crowns own research. Although heyday has no sign recognition or presence in the electrolysis market, they cerebrate their choice product with oerstretch customers. There is however, some reservations more or less button head to head with a well-established company bid Hamfield whose brand recognition and high satisfaction rate may over power Apexs superior product. B-227 is a pliant oxidizer and its $40 million market is growing.

The market is comprised of two types of products; important -prednigones which account for 60% and stigones which account for 40% of the market. Apex is known in the oxidizer field but up until this point has only produced stigones where they have a superior product and dominate the divide. Many cus tomers are currently press on betas and the! sales are cutting into Apexs stigones sales at a rate of 10% per year. B-227 would be Apexs first product in the beta segment which is very competitive. There are currently troika noticeable competitors in the market and six others selling trade sound based or off-brand betas. The oxidizer market accounts for 25% of Apexs total sales and it would prefer not to filter out the market. Management believes that B-227...If you want to get a encompassing essay, lay it on our website: BestEssayCheap.com

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