Sony Corporation: Car Navigation Systems

Executive Summary Sony was the first caller in the 1990s to debut the cable car seafaring system. Sony was the securities assiduity leader with a 60% grocery store piece of ground in 1993. Sony had similarly led a convention of 40 companies in an industry standard called Naviken which enabled consumers to benefit from mutually harmonious digital affair software while manufacturers reduced their run a riskiness by sharing development costs. However, competitors not in the NaviKen assembly were able to introduce new and improved products more oftentimes and more rapidly by developing or take offting proprietary digital map technologies. Sony could not keep up with this development and the securities industry share dropped to 15% in 1996. In Europe and the US, Sony was also the first one that introduced the pilotage system, only when local manufacturers in Europe started to launch competing products aggressively. Other Japanese competitors were expected to enter the Europe and the US market by 1997. The problem definition is the following: How can Sony boost common sales and recapture lost market share in the passing competitive lacquerese market and at the same 4th dimension expand to Europe and the US in revisal to duty tour ahead of the growing competition and the technical development? The plan of the car navigation system had been nearly in Japan since the early 1980s, Honda claimed to be the first company to put a navigations system on the road.

The Japanese market for car navigation systems was the world largest in 1995 with sales of 580,000 units and $8 40 million. Sonys competitors in Japan were ! Pioneer, Mitsubishi, Matsushita and Alpine. The European market stood behind the Japanese market for five years. The market began to develop when major companies like Bosch and Philips introduced products in Germany and France, which became Sonys competitors in Europe. In the US, car navigation systems were... If you want to get a full essay, order it on our website: BestEssayCheap.com

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