Under Armour Case

timbre 6: Strategic Challenges Major problems: 1)Protecting intersection specialty Because of the situation that Under fit does non have a obvious on any of the materials used in its products, if they atomic number 18 not c atomic number 18ful there know how can be stolen and opposite companies can implement their admit versions of their products. 2)To concentrated on mavin merchandise (Economic D letfall) The current economy in their major grocery the unite States is on a slippery hawk and this is unsafe because 93 percent of their gross revenue is ground in the United States with only 7 percent existence international sales. place all their eggs in wholeness basket could conduct them to reliant on one merchandise and stuck with no think b. 3)Major Competitors and upcoming competitors Other companies have the working capital power grown them the ability to imitate Under Armours product versions. Also the gymnastic apparel industry has small ba rriers to entry, so at anytime, honourable like Under Armour, did another club could explode onto the scene. squirt Problems: 1)Male Dominant Focus Under Armour mens apparel make up the lions share of sales, representing 68 percent of apparel sales and women sales only accounted for 23 percent.

2) Seasonality There appears to be a trend that sales are higher in the third base and fourth canton of each year, alligning with the football and basketball seasons. Step 7: bodily function Plan for solving Major problems: 1)Protecting product differentiation As the book states, It needs to be cautious in its licensing a greements so that companies do not steal its! know how and introduce their own versions. On top of this Under Armour can not stand still, they must keep being innovative on a continual basis. Examples are, Creating new specialized products to meet lymph node needs, upgrading their services, and having excellent total quality management programs, all these things give-up the ghost keep them ahead of the competition. 2)To concentrated on one merchandise (Economic Downfall) As...If you want to get a full essay, order it on our website: BestEssayCheap.com

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